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Our mission in the short-term is to deliver brands that are global in outlook, with a business strategy that is outward bound in-light of Brexit. Our brands and business are beacons for championing diversity and inclusion, whilst opposing segregating from the wider European fashion community due to Brexit. We aim to Champion collaboration with European brands to eliminate some of the damage which Brexit is having on longevity, innovation, and creativity of the British fashion community.Our approach to design, manufacturing, and marketing draws inspiration and owes as much to the subcultural history of British menswear, as it does to the commercial approach and success of luxury and mainstream brands such as Reiss, Paul Smith, Ted Baker and Superdry. Not to exclude our continental cousins such as Stone Island, Hugo Boss, Kenzo, D’Squared, Moncler and industry giants such as Zara and H&M.The difference being there is a wide chasm and niche market to be infiltrated and captured in the Sports-Luxand Luxury casual wear markets within the UK and Europe. To achieve our business objectives, we have opted to build a “In-house – Vertical Manufacturing & Digital Marketing Infrastructure First” approach when developing our business and brands.Our vision for Casual Society nationally is to compete in terms of innovation, design, quality, flexible price points, bespoke fabrics, and high-end accessorising and branding, when embellishing our products.The power of our own atelier and digital marketing sales hub provides us the advantage of being able to ramp up production turn-around and lead times, with the ability to react to new trends seamlessly, at a much faster rate than our nearest competitors.Our B2B aims and ambitions long-term, is to capture the attention and imagination of the mega online retailers such as Selfridges, Farfetch, Matches, Mr. Porter and others who deliver well established routes to the European single market and the USA.